Mariya Peykova Featured in New Channel 4 Documentary ‘Untold: Love in the Wild’
4th June 2025
3PB’s specialist commercial, public, and information law barrister Mariya Peykova appears in the new Channel 4 documentary ‘Untold: Love in the Wild – The Real Dating Experiment’ which has been listed as one of the best shows to stream this week in the Guardian.
Airing today, the documentary explores how modern dating is evolving. It highlights concerns regarding the use of AI-powered algorithms by service providers and the implications for users' personal data. It addresses the increasing apprehension among younger generations about the 'gamification' of online dating and its potential impact on mental health, as well as the effects of algorithmic decision-making in the context of digital intimacy.
Mariya discussed how users perceive dating apps as having 'gamified' online dating. She explores how users believe that certain built-in features are intentionally designed to keep them engaged with the apps rather than promoting real-life dates. This approach seems aimed at maximising profits through dark patterns that trick users into paying for access to 'better' matches and increased visibility. Additionally, some users’ express concerns about AI-powered algorithms, feeling they lack transparency regarding how decisions are made about which profiles are shown to them and who can view their profiles.
To watch the documentary visit Chanel 4 here (Please note a login is required)
Additionally, the documentary is available via YouTube here
Mariya Peykova is a specialist commercial, public and information law barrister. Mariya regularly advises and appears for business individuals on all types of contractual matters. Mariya regularly undertakes pro bono work through Advocate on cases including discrimination claims and data protection claims.
To instruct Mariya, please contact David Fielder via email, or telephone 020 7583 8055.
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