Victoria Jones

Victoria Jones

Year of Call: 2003
Email Address: victoria.jones@3pb.co.uk
Telephone: 0117 928 1520 / 020 7583 8055

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Intellectual property

“She is unfailingly commercial and is very clear and thorough in her advice and drafting.”
“Vicky is both knowledgeable and personable. She is a pleasure to work with.”
“She is commercially astute and quick to get to the heart of the issue.”
Chambers UK 2021/Intellectual Property – The Regions (Bar) – Band 1

Victoria is an experienced Intellectual Property specialist. She is particularly well-known for her expertise in trade mark and passing off matters in relation to which she has acted for many well-known brands as well as many small and medium size enterprises. Victoria regularly appears before the Chancery Division of the High Court, the IPEC, the UKIPO and the Appointed Person.

Recent cases

  • Match Group, LLC v Amarjit Singh Danda – ‘LOVE AT FIRST SWIPE’: Decision O-028-22
  • Luen Fact Metal and Plastic Manufactuory Limited v Funko UK, Limited ‘FUNTIME FREDDY’ & ‘FUNTIME FOXY’ (IPEC)
  • Oovee Ltd v Saber Interactive, Inc. – ‘MUDRUNNER/SNOWRUNNER’: Decision O-840-21
  • TikTok Information Technologies UK Limited v Tik Tok International Limited – ‘TIK TOK’: Decision O-917-21
  • Chanel Limited v Aya Design Group Limited – ‘Les Boys’: Decision O-380-21
  • The Guide Association v Genius Brands International, Inc. – ‘RAINBOW RANGERS’: Decision O-561-21
  • Victoria’s Secret Stores Brand Management, LLC v Ace Global Trading Limited t/a The Beauty Traders (IPEC)
  • UK Gymnastics Ltd v British Amateur Gymnastics Association [2021] EWCA Civ 425
  • British Amateur Gymnastics Association v UK Gymnastics Ltd & Ors [2020] EWHC 1678 (IPEC)

Speaking

Victoria shall be speaking at the 2022 White Paper Trade Mark Law Conference – details shall be published shortly.

  • Articles
    • The protection of shapes in 2020: Trade Marks, Copyright & IPR Cumulation

      The protection of shapes in 2020: Trade Marks, Copyright & IPR Cumulation - Victoria Jones considers the following cases:

      On trade marks
      - Freixenet SA v OHIM C-344/10 and C-345/10 [2011] ECR I-10205 on Inherent Distinctiveness
      - Windsurfing Chiemsee Produktions v Boots C-108/97 and C-109/97 on Acquired distinctiveness
      - The London Taxi Corporation Ltd v Frazer-Nash Research Ltd & Anr [2017] EWCA Civ 1729
      - Jaguar Land Rover Limited v Ineos Industries Holdings Limited [2020] EWHC 2130 (Ch)
      - Gömböc: C-237/19

      On copyright
      - Cofemel v G-Star Raw CV C-683/17
      - Brompton Bicycle Ltd v Chedech/Get2Get C-833/18
      - Response Clothing v Edinburgh Woollen Mill Limited [2020] EWHC 148 (IPEC)

      View Article
  • Recommendations

    Victoria Jones is a talented and experienced junior who specialises in trade mark and passing-off disputes, on behalf of a premium clientele. Market sources praise her courtroom presence and her expert advice.
    Strengths: "She is personable and friendly, with an excellent understanding of IP law and practice and an ability to explain complex issues in plain English. She is a formidable opponent." "She is very easy to speak to, very knowledgeable on trade marks and very diligent."

    Recent work in the Regions: Represented British Amateur Gymnastics Association in a successful claim for trade mark infringement and passing off as a result of the defendant's use of the sign 'UK Gymnastics'.

    Recent work in London: Acted for the claimant in a successful claim for trade mark infringement and passing off as a result of the defendant’s use of the sign 'UK Gymnastics'.

    Chambers UK 2022/Intellectual Property/The Regions Bar
    Chambers UK 2022/Intellectual Property/London Bar

    Strengths: "She is unfailingly commercial and is very clear and thorough in her advice and drafting." "Vicky is both knowledgeable and personable. She is a pleasure to work with." "She is commercially astute and quick to get to the heart of the issue."
    Recent work: Represented Wavescapes as the claimant in IPEC proceedings for trade mark infringement and passing off.

    Chambers UK 2021/Intellectual Property/The Regions Bar

    Strengths: "Victoria is my first choice for all contentious trade mark matters. She is personable and friendly, with a formidable understanding of IP law and practice and an ability to explain complex issues in plain English." "She is unfailingly approachable, commercially minded, and her wide experience enables her to always provide added value over and above the specific advice she is being asked to give."
    Recent work: Acted for Jaguar Land Rover in a trade mark infringement and passing-off action against Christopher Ward London involving the use of signs which were allegedly identical or similar to its JAGUAR and D-TYPE trade marks.

    Chambers UK 2020/Intellectual Property/The Regions (Bar)

    "She is extremely easy to work with. She has very good analytical skills and she has a nice, reasoned approach to advocacy." "She is friendly, helpful and generally a delight to work with."
    Recent work: Acted for Essex Student Lets in defence of a trade mark infringement and passing-off claim brought by Student Union Lettings in relation to the mark 'SU Lets', involving issues of localised goodwill.

    Chambers UK 2019/Intellectual Property The Regions (Bar)

    Strengths: "The number-one choice for IP counsel in the West of England. Very bright and a true joy to work with." "Extremely versatile and flexible. Very strong intellect and very personable. Extremely strong advocate."

    Chambers UK 2018/Intellectual Property/The Regions (Bar)

    'Enjoys a strong reputation in the field for her broad-based knowledge and significant expertise. Her diverse practice covers areas such as passing off, breach of confidence and trade mark disputes.
    Strengths: “Excellent in court with a very friendly manner that puts clients at ease. She has an impressive intellect and an excellent eye for detail.” “First-class, she adopts a commercial approach, manages client expectations and is remarkably quick to respond.”'

    Chambers UK 2017/Intellectual Property /The Regions (Bar)

    'Particularly strong at trade marks and passing-off cases, and someone with a burgeoning reputation in the growing field of online intellectual property. Acts in Bristol and the South West, and is a leading IP figure in the region.
    Strengths: "Very strong intellect and very personable. An extremely strong advocate." "Becoming Bristol’s premier IP specialist barrister, providing a very credible alternative to London."'

    Chambers UK 2016/Intellectual Property/The Regions (Bar)

    'Bristol-based and quickly establishing a strong following amongst the leading IP solicitors in the South West. She has recently been instructed on a number of significant trade mark and passing-off cases, and is a popular speaker on issues such as online IP.
    Expertise: "She is first-rate; she's personable, she gets stuck in, and her knowledge of the law is excellent." "She is very user-friendly and responsive, and clients really like her."'

    Chambers UK 2015/Intellectual Property/The Regions (Bar)

     

    ‘Victoria is exceptionally knowledgeable, strategically astute, and user friendly.’

    Legal 500 2022/Intellectual Property/Leading Juniors/London Bar

    ‘Extremely strong technically, commercial and has excellent attention to detail. She is a first point of call for all complex soft IP disputes.’

    Legal 500 2021/Intellectual Property/Leading Juniors/London

    ‘She has particular expertise in trade mark and passing off litigation.'

    Legal 500 2020/Intellectual Property/London

    'She is an all-round star: user friendly, inspires confidence and offers great tactical input.'

    Legal 500 2018/19/Intellectual Property/London

    ‘She has excellent technical skills and a good client manner.’

    Legal 500 2017/Intellectual property/Leading juniors/London Bar

    ‘She distils complicated legal issues into easily digestible language.’

    Legal 500 2016/Intellectual property/Leading juniors/London Bar

    ‘Her technical skills are excellent; she takes complicated issues and explains them succinctly and clearly to lay clients.’
    Legal 500 2015/Intellectual property/Leading juniors/London Bar

     

    'Victoria Jones is highlighted for her specialisation in trademark, passing off and online enforcement matters and for the commercial and pragmatic way in which she approaches complex cases.'

    World Trademark Review 1000 2019/Junior Counsel, intellectual property

    'At 3PB, Victoria Jones focuses on trademark and passing-off cases. She garners plaudits for her down-to-earth style and practical approach.'

    World Trademark Review 1000 2018/Junior Counsel, intellectual property

    'Victoria Jones of 3PB Barristers is appreciated by solicitors for her "deft handling of difficult lay clients", and is hailed as "personable and pragmatic""

    World Trademark Review 1000 2017/Junior Counsel, intellectual property

    'Victoria Jones of 3PB has a great reputation on trademark and passing off matters'

    World Trademark Review 1000 2016/intellectual property

  • Expand recommendations
View Full CV
  • The Legal 500 - Leading Junior 2022 Logo
  • Leading Junior 2022

Chambers and Partners rankings

  • Leading Junior 2022

Legal 500 rankings

  • Leading Junior 2022

Academic qualifications

  • LLB (Hons) (Law with French)
  • Post Graduate Diploma in Commercial IP

Scholarships

  • Hardwicke Entrance Award (Lincoln's Inn)
  • Ethram Scholar (2003)

Professional bodies

  • Chancery Bar Association
  • IP Bar Association

Direct Access

Victoria Jones is qualified to accept instructions directly from members of the public and professional clients under the Direct Access (or Public Access) scheme.

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